Rad. Alt. Dev.

Design isn't decoration. It decides what reads as trustworthy, what feels worth choosing, where attention and money end up. And that craft works the same whoever pays for it: the same hands can make a payday lender feel friendly or a neighbourhood co-op feel credible. The skill is identical. The outcome isn't.

So R·A·D treats who to work for as the first design decision, not an afterthought: branding, websites and graphics for social enterprises, small businesses and community projects. One person, in Gent — the same craft as any studio, aimed on purpose.